The deliverables include brand identity complete with a logo family, brand guidelines, business stationery, web design, social media campaign concepts and marketing collateral for the app launch in the UK and Malaysia.
I designed the mobile app branding for Just Good Work, a platform that makes the process of finding work abroad secure for people across the world.
Logo Family
I designed the brand identity for Just Good Work; complete with a logo family for the user and business side.
The key associations we wanted to convey were:
Journey
Optimism
Guidance along the way
Color Palette
Typography
Exploring brand identity variations
What the client says
We commissioned Isabella Tustanovska to do a complete rebrand for the Just Good Work brand in 2020. She incorporated feedback from across our team on the key values, personality and ambitions of Just Good Work to create a confident, optimistic brand identity that sets itself apart from others within the worker engagement platform space. Isabella proceeded to roll out the new Just Good Work brand to create a new website and range of digital and print materials for multiple audiences in over 10 languages, taking into account the cultural sensitivities and small variations associated with marketing to distinct cultures as well as to a broader international client base. At every stage in the process, Isabella presented a generous range of concepts and was consistently adaptive to the complex and evolving needs of the product and clients we are serving. As well as adapting to our needs, Isabella was confident in pushing back in some areas to protect the integrity of the design and brand identity. I am pleased to say we have developed a constructive and close relationship with Isabella and continue to call on her for our ongoing design needs. We would unreservedly recommend her to others.
Angela Lake
Co-founder and Head of Communication
Just Good Work