Metajua accelerates innovation in Agri supply chain management and traceability in rural Africa through a cloud based traceability platform. This project shows my ability to turn complex technical requirements into elegant, intuitive solutions. Also, my ability to design end-to-end user interaction including the full branding and marketing concepts.
I was the lead UX/UI designer for Metajua’s agri-supply chain traceability web application.
My direct contributions
- User Research
- Conceptual frameworks, wireframes, flows, data visualizations, prototypes and responsive UIs
- Led design sprints alongside development sprints within an agile framework to deliver working software modules.
- Design system
- Brand Identity
- Marketing Design