At its core the APEX web application displays:
- Summary information about the companies
- Status of the companies in regards to their application for audit
- Status of the companies in regards to fulfillment of the voluntary standard
I worked on a remote multidisciplinary team, having coincided with the first wave of COVID-19 lockdowns. Our small agile team was made up of 2 front-end developers, 1 back-end developer, myself in UX/UI design role, a scrum master and the product owner. We used an agile framework and worked in sprints.
I was responsible for:
The brand identity needed to conform to a formal environment but bring in a refreshing and distinctive visual language. We benchmarked against key industry players to find our brand positioning and differentiating factors. I explored broadly different takes on visual language and our key associations and in the end tested two contrasting design directions with the client based on our insight and understanding of the target users.
Key Words: Inspiring . Dependable . Trustworthy . Secure . Analytical
At macro level the user journey and experience focussed on seamless navigation through four core modules: application for verification, control body assigns/mandates auditors for verification, control body plans the verification and control body views verification results.
To help manage the extensive data I avoided cluttered UIs and simplified micro tasks using simplified patterns and stripping UIs down to the absolutely essential data only. I maintained the traditional use of tables and lists to organize the audit data but balanced that by introducing exciting dashboard elements, graphical representation and distinctive iconography.
I built the design system from the onset of the UI design phase, to house all style guidelines, UI components, libraries and patterns. The design system was shared in Figma with the team giving the developers access to the CSS and ensuring consistency and adherence to the cohesive design standards.