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Welcome, I'm glad you're here!

Isabella Tustanovska Senior Brand Strategist
Digital Designer

I'm a Visual Designer and Brand Strategist, designing for organic business growth

I work with start-ups, small-medium sized businesses and personal brands to craft unique and user-focussed experiences that stand out. I’m passionate about helping start-ups succeed in building brands that customers love and feel connected to.

I work together with my clients to identify and address their various branding and digital marketing needs, and craft solutions that fit well with their vision. From brand identity design to web design and digital marketing, I have a highly adaptable approach and toolkit to meet your unique project needs.

Here's how I work

Since having 2 wonderful children and starting my journey to wellness, I am more focussed on consultancy and remote work. Currently I work out of my mobile home office that has followed me around the globe for the past 5 months. My design process is fun and engaging, always with the end user at the centre as I co-create with my clients. I am an experienced designer who has worked both in-house and as a consultant for many years and know how to manage varying complexities of projects. I can build and manage teams or work as a team of 1 depending on the nature of the assignment. My approach is user-centered and insight-driven.

Why work with me?

  • I avoid gimmicky sales tactics and focus on helping businesses succeed by truly knowing their consumers
  • I help you uncover and clarify who you are as a brand using insight focussed workshops that are both inclusive and engaging
  • I listen to my clients and co-design with them
  • I embrace ambiguity and searching for answers as part of the design process and guide clients and teams in navigating this


  • Creative Direction
  • UX/UI
  • Visual Design
  • Strategic Design
  • Brand Development
  • Graphic Design
  • Photography
  • Project Management
  • Marketing Design
  • Packaging Design
  • Illustration
  • Marketing Automation
  • Social Media
  • CRM

Tools I work with

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe XD
  • Figma
  • Sketch
  • Axure
  • Hubspot CRM
  • MailChimp
  • Active Campaign
  • Trello
  • Asana
  • Jira
  • Slack

I’m open to exciting new challenges